What do Model Rules state about written solicitations?

The Model Rules of Professional Conduct permit written solicitations but impose specific guidelines to ensure that they are not misleading or coercive. The rules focus on protecting the public from deceptive practices by ensuring that any written communication is clear, truthful, and not misleading. For example, the solicitation must include relevant information that does not create the impression of an attorney-client relationship when none exists, and recipients must not be under duress or undue influence.

Additionally, the Model Rules require that written solicitations, especially those targeting potential clients who may be vulnerable or in distress, adhere to specific standards. These can include requirements about disclaimers and the timing of communications. This regulatory framework aims to maintain the integrity of the legal profession while allowing attorneys to engage in promotional activities responsibly. Therefore, this option accurately reflects the balance the Model Rules achieve between allowing solicitation and protecting the public interest.